Three other quick points …

1) To create a page you’re supposed to be the authorized rep for whatever it is you’re creating the page about. I’m hard pressed to believe that a random agent living in a community, particularly one with an HOA, is the authorized rep for that community as far as Facebook is concerned so there’s a decent chance the page will be in violation of the site’s terms and conditions.

2) There’s a false assumption at work that all of us live in areas where the homeowners identify themselves as part of a particular neighborhood. In my HOA-free subdivision, I doubt you can find a dozen owners who can name the actual subdivision as there’s no signage, nothing except for the CC&Rs and tax record that list the name.

3) Blasting IDX listings through an RSS feed entirely misses the point of a Facebook page – to engage an audience. It’s back to the old-style “you’ll get the information I want to give you how I want to give it to you and like it” type of website. A search provides value. Simply listing homes as they come up doesn’t.

The author says, “Dedicate 30 minutes a week AT MOST, and you will gain many followers, fans and subscribers.”

It is worth noting the author’s fan page is almost 10 months old and there is a mere 49 fan count. The content is EXCELLENT. Jeff Raskin offers a wealth of knowledge and good resources.

Obviously, 30 minutes a week is not sufficient.