How I Learned to Play Nice and Dance in the Rain

by Jonathan Dalton on July 8, 2011

By nature, I’m a remarkably stubborn person. It’s a trait, sadly, that I see more and more with each passing day in my daughter.

Perhaps it was due to the daily ritual of watching her thinking so hard about how to perform a flip off a diving board that she no longer can do what most kids do for fun, or maybe I’m just becoming mellow in my old age, but I’m coming to realize a lot of the stubbornness had little real point.

And so, with that in mind, I returned to Active Rain last week after a nearly four-year absence.

I already can hear the questions from the cool kids of the re.net … “why would you waste good content there?” … “Isn’t Active Rain for beginners?” … “Didn’t one of their people call you a mean but incredibly accurate name once upon a time?” … “Didn’t you write a post on Agent Genius years ago asking if Active Rain had jumped the shark?”

All are good points but all pale to the larger question that has been in the back of my mind for the past year or so … is there something there that could help my business that I may be missing?

It’s all well and good to have the nature of a critic, to find the flaws in almost anything that comes down the pike, from the latest social media effort that allegedly will revolutionize the business to the utter agony that is this season of “The Bachelorette.” But it’s not necessarily good for business.

If there’s the slightest chance spending a half-hour a day dancing in the rain can improve my online presence, can drive more traffic to my site (even if it’s agent traffic, in Google’s eyes traffic is traffic) and can give me a place to vent in hopes of improving someone’s lot … why wouldn’t I do it?

So, if you happen to have a profile there, don’t look back because something may be gaining on you. And if you don’t, I’ll be happy to send you the invite – oh, and collect 10 percent of whatever points you earn.

In the interim, do your best to not let stubbornness get in the way of your own business success. It’s a lesson well learned.

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