Why I Love Foursquare

by Joeann Fossland on May 6, 2010

Super Mayor Shoutout on Foursquare

Photo courtesy of Flickr user cambodia4kidsorg

At the recent Phoenix RE BarCamp, I did a breakout session on Foursquare, and a few people just couldn’t wrap their thoughts around it. But then there were others that I could literally watch the lightbulb go on behind their eyes.

Social media platforms may have you scratching your head wondering if they are a waste of time or a cool new way to generate business. FourSquare  is one of the newest ways to enagage and connect that has caught on. It currently has over 1 million people checking in!

So…what the heck is it?

Foursquare is an application to download to your smartphone that enables you to:

  • Check in when you go someplace.
  • Have your check-in posted as you have set it: to your friends, your Twitter account and/or your Facebook account. (You’ve probably seen the postings on your Facebook page of the little map and comments.)
  • Add a comment (shout) about where you are.
  • Give good (or bad) feedback about the place where you are. (“Enjoying a great steak and yummy Flemings potatoes at Flemings!”)
  • Be competitive. You can get points, become the mayor of a location and earn badges.

You may think, “Why do I care?”

So here is my thinking on some ways this site could help you as a REALTOR®:

  1. Connect with the businesses (I call them “social partners”) with which you have clients in common.
  2. Show the business owners what it is all about. (You become their educator helping them get more business.)
  3. Become the mayor of your company and set up specials for people!
  4. When you become the mayor or a frequent visitor somewhere, you establish yourself as someone who engages in the community and shares about it.
  5. Set up “meet-ups” like “tweetups” taking the online offline.

The Law of Reciprocity is what this is all about. (And having fun!)

Here are two other explanations why you might consider Foursquare:

Jay Baer’s Blog: Ignore Foursquare at Your Peril!  

Janie Coffey: Be a Local Hero (Arizona REALTOR® Magazine)
Includes suggestion for checking in to your listings and adding tips to them on Foursquare.

Chuck Reynolds Explains Local Marketing

Have the lightbulbs started flashing yet?

Comments Closed

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REtechToday - The best in real estate tech for May 7, 2010 — REtechSource
May 7, 2010 at 9:54 am
The Fine Art of Procrastination, or Getting Over Your Social Media Fears
July 15, 2010 at 4:18 pm


Francces Flynn Thorsen May 6, 2010 at 3:30 pm

I’m still not sold on this one. I have a hunch some Realtors will figure out successful ways to use this platform over time. For now there is just too much noise for my taste, and I don’t like emerging “innovative” ethical issues emerging here.


Jay Thompson May 7, 2010 at 6:13 am

Frances – sadly, there will always be agents pushing the ethical boundary. That’s the *agents* fault, not the platform’s…

A couple of weeks ago, I FourSquare checked into a Thai restaurant for lunch and became the “Mayor”. This guy comes up to me in line and says (in a friendly way), “Hey, you just stole the mayorship from me”. Conversation ensues. Yes, we discussed real estate. He’s considering selling. He now knows an agent that has something in common with him…..

Francces Flynn Thorsen May 7, 2010 at 6:26 am


You “get it” on many levels. I’m sure you will figure out a way to leverage that in your market on your blog … You have never surrendered to shallow engagement. Your blog takes engagement to a much deeper level. Not everyone “gets” that part of the engagement equation yet.

I am not suggesting the platform is at fault. The technology of the Web has infinite possibilities – productive at best, frequently nefarious, and sometimes just plain dumb. Honestly, I think the advice at the RainCamp reference in my blog post falls into the just-plain-dumb category. Often there are serious ethical considerations attached to just-plain-dumb advice.

I have always said that success in new media is not a function of the technology of broadband and hardware and software. True success on the Web is tied to the “technology of human beingness” and the communication that happens between and among real people.

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