Don’t let Your Business dry up, Make it Rain!

by Arizona REALTORS® on December 5, 2016

By guest blogger and 2015 WeMAR REALTOR® of the Year Liz Recchia

Owning your own small business requires thought, constancy and guidance. Start by asking yourself the right questions: What is your philosophy? Why do you want to start your own business?

Survey your gifts and talents to find your niche; add to or change your niche over time.

What type of people do you know and understand? What types of government policies have created a new opportunity for you and your clients? What tool can you use to help your clients buy and sell real estate that isn’t typical? These are all questions to consider.

How do you find potential clients? Here are some suggestions:

  • Multi Family – Ask the landlord if you can advertise a unit for rent; farm apartment buildings for potential buyers
  • Learn to do Broker Price Opinions (BPOs) – Join the National Association of BPO Professionals; take the courses and access their list of companies
  • Check bankruptcy filings; people sell their real estate before, during or after discharge
  • HUD Homes – Any broker with a Name Address Identification (NAID) number can advertise and sell HUD homes; check out the Good Neighbor Next Door programs
  • Are there social needs, populations who welcome well cared for rental housing; vets, students, long haul truckers, corporate?
  • Cold Calls – Not popular, but effective; consistent calling yields a stream of buyers and sellers
  • Door knockers – Team up with a home warranty company; offer a free home warranty at close of escrow if they buy or sell with you
  • Place local business coupons on the back of your business card
  • Hold open houses for other agents; conduct workshops and invite the neighbors
  • Be a guest speaker!
  • Meet professionals from tangential businesses; probate & family law attorneys, home builders, CPAs, etc.
  • Co-host a workshop with a CPA or attorney
  • Start a client appreciation program
  • Compile a list of local companies your clients recommend and distribute to your clients
  • Host housewarming parties.

For more on these and other ideas on how to make it rain, watch Recchia’s related webinar.

Plant a Seed, Grow a Community

by Arizona REALTORS® on December 5, 2016

The healthier a community, the better the environment for residents, homeowners and REALTORS®.

The Arizona Association of REALTORS® (Arizona REALTORS®), National Association of REALTORS® (NAR) and REALTOR® Party have resources to help you and your association plant seeds that will pay community dividends for years to come.

Arizona REALTORS® recently recognized the SouthEast Valley Regional Association of REALTORS® (SEVRAR) for their excellence in community service with a 2016 Community Outreach Award.

SEVRAR was honored for battling homelessness by working together to remodel a home as a part of House of Refuge, a nonprofit that helps homeless families through the hardest part of their lives. House of Refuge provides secure housing, basic needs, employment guidance, family engagement activities and on-going case management for one year.

“Our honorees have made a significant impact within the industry, association and our communities,” said Arizona REALTORS® 2016 President Paula Serven. “It’s our privilege to recognize these members for their many accomplishments.”

SEVRAR donated its $2,000 Community Outreach Award to the House of Refuge. The nonprofit’s Executive Director Nancy Marion said the donation will be used to enhance community center programs and after school care services.

“One of the main purposes of the Community Center is to provide a ‘safe’ house for the children after school,” said Marion. “Fifty-percent of our families have histories of domestic violence, so it is important to begin building trusting relationships and safe harbors. By offering consistent, nurturing environments and safe areas these children begin to trust and grow.”

The Community Outreach Awards is one of many programs available to members and associations; others include Placemaking, Smart Growth, Housing and Diversity programs that can help address a variety of issues, including affordable workforce housing challenges, land use and development issues, community revitalization, transportation planning and fair housing.

SEVRAR has planted a seed. In addition to making your community a better place to live and work, becoming engaged in your community can strengthen your community influence and enhance your public relation efforts. It will give you a seat at the table and prime you to become more politically involved in issues that affect the real estate market.

To find out more about programs and grants available to you and your association, please email Arizona REALTOR® Party Director Ashley Slechta.

Career REALTOR® Members Wanted

November 23, 2016

By guest blogger Brittni Matt With more than 43,000 REALTORS® across the state, there is no better way to set yourself apart than becoming a member of the Master of Real Estate Society (MRES). Currently, there are only 72 members in Arizona; will you be number 73? MRES recognizes members who have a passion for […]

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Are You a True Professional?

November 23, 2016

By guest blogger John Foltz Is being a “true” professional different from any other professional? Yes. REALTORS® are trusted to help buyers find a home, and being a true professional is really about “being.” It is about who you are inside, about your character and the positive role you assume in the lives of clients, […]

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zipFormMLS-Connect® Usage is Up

November 21, 2016

A recent analysis of zipFormMLS-Connect® usage around the state shows that more REALTORS® are finding the time-saving function useful. MLS-Connect is the handy zipForm® feature that allows users to import data directly from a MLS listing into zipForm® transactions, saving time and improving accuracy. When new TRID requirements were put into place last year, enhanced […]

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How Trump’s Presidency Could Impact International Real Estate

November 21, 2016

By guest blogger Cynthia Fauth The ballots are counted, the decision is in and speculations on the new administration’s initiatives are in full swing! The potential impact on the international real estate industry could be significant, particularly in a state like Arizona, which draws more than $4 million in foreign investment to residential real estate. […]

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