Guest blogger Travis Saxton is vice president of technology for REAL Trends
According to a 2014 study conducted by REAL Trends and CityBlast that analyzed eight million real estate–related social media posts, charity-related items were the No. 1 most shared, liked and followed posts.
One example of an impactful charity is the Windermere Foundation that recently raised $30 million for low-income and homeless families. The Seattle-based, independently-owned real estate company is getting major press coverage from this significant event.
Another organization is Giveback Homes (GBH). Coined the “socially good movement in real estate,” GBH is a trusted network of real estate professionals dedicated to creating social change through buying or selling homes.
By simply choosing to work with a REALTOR®, mortgage broker or home builder who is a member of GBH, consumers help build a home for a family in need and people want to work with people who are doing good.*
“Everyone deserves a safe place to call home,” said Blake Andrews, founder of Giveback Homes. “The more brokerages that join, the more we can all accomplish together.”
One-hundred percent of all donations in the broker-level package go directly to a GBH Build Project of the donor’s choice. Currently, there are 14 projects stateside, including Habitat for Humanity of Central Arizona.
Fueled by the passion of real estate professionals, GBH is in its second year of applying the “doing well by doing good” business model. To date, members have raised more than $200,000 and helped build nine homes in the U.S. alone.
Start giving back to your community now and have a promotional strategy in place to reap the rewards of your hard work and philanthropy.
Excerpted from the November 2015 issue of the REAL Trends Newsletter and reprinted with permission of REAL Trends Inc. Copyright 2015.
*Discover how corporate social responsibility can improve your bottom line and employee retention rates in the 2015 Cone Communications/Ebiquity Global CSR Study.