When I hear the words trust and credibility, I immediately think I’m in a conversation about search engine optimization. (Don’t worry; this post isn’t going there.) Instead, I’d like to pass along a tip to help you build trust and credibility with actual people (!) rather than search bots.
This is one I learned from Gerri Bara, a REALTOR® in Chandler. She linked her public ADRE profile from the “Bio” page on her website. Now her web visitors have one-click access to:
- Verify she has an active real estate license
- See the continuing education classes she’s completed
- See any open complaints
- Review past disciplinary actions
As long as your RAP sheet is clean, it’s a pretty cool thing to do.
To access your public ADRE profile, search here.
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