When I hear the words trust and credibility, I immediately think I’m in a conversation about search engine optimization. (Don’t worry; this post isn’t going there.) Instead, I’d like to pass along a tip to help you build trust and credibility with actual people (!) rather than search bots.
This is one I learned from Gerri Bara, a REALTOR® in Chandler. She linked her public ADRE profile from the “Bio” page on her website. Now her web visitors have one-click access to:
- Verify she has an active real estate license
- See the continuing education classes she’s completed
- See any open complaints
- Review past disciplinary actions
As long as your RAP sheet is clean, it’s a pretty cool thing to do.
To access your public ADRE profile, search here.
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Phil Sexton First I learn about technology tools. Then I filter based on practicality and usefulness. Next I implement for myself or my boss (currently a Scottsdale real estate agent.) Finally I teach others about that process. Thanks for reading... To see more posts by this author, click here. |
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Great tip Phil, I am adding it to my site today.
Nice! Glad you like it. Feel free to use the graphic too – or if you want a different saying, just let me know…
Simple, yet effective. One of those “I should have thought about that long ago” things.
Thanks Phil (and Gerri)! (And no, I won’t be using the graphic. But can I “borrow” the concept?”)
Of course you can use the idea! If you create a different (sharable) graphic, come back and post a link.