Building Trust and Credibility with People

by Phil Sexton on December 2, 2010

ADRE Public ProfileWhen I hear the words trust and credibility, I immediately think I’m in a conversation about search engine optimization. (Don’t worry; this post isn’t going there.)  Instead, I’d like to pass along a tip to help you build trust and credibility with actual people (!) rather than search bots.

This is one I learned from Gerri Bara, a REALTOR® in Chandler.  She linked her public ADRE profile from the “Bio” page on her website.  Now her web visitors have one-click access to:

  1. Verify she has an active real estate license
  2. See the continuing education classes she’s completed
  3. See any open complaints
  4. Review past disciplinary actions

As long as your RAP sheet is clean, it’s a pretty cool thing to do.

To access your public ADRE profile, search here.

D. Patrick Lewis December 4, 2010 at 9:09 am

Great tip Phil, I am adding it to my site today.

Phil Sexton December 5, 2010 at 12:01 pm

Nice! Glad you like it. Feel free to use the graphic too – or if you want a different saying, just let me know…

Jay Thompson December 6, 2010 at 9:03 am

Simple, yet effective. One of those “I should have thought about that long ago” things.

Thanks Phil (and Gerri)! (And no, I won’t be using the graphic. But can I “borrow” the concept?”)

Phil Sexton December 6, 2010 at 9:36 am

Of course you can use the idea! If you create a different (sharable) graphic, come back and post a link.

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