You may be wondering where the Arizona REALTOR® Magazine has been the last 2 months and what is this new Arizona REALTOR® Voice. We at Arizona REALTORS® are investigating the most effective and efficient way to deliver news and updates to you, our members. The past month and a half we have been testing email as the primary communication channel to deliver news and updates to our members. We will continue to test this new approach through September and make a final decision at that time.

Reasons for the Test

Since the Arizona REALTOR® Magazine was already delivered via email; we wanted to investigate a way to increase timeliness of our communications. In the past we sent one email per month with articles complied into a magazine limiting our ability to deliver content in a timely manner. This was something we took into consideration when creating the Arizona REALTOR® Voice. For example, the 2014 Voter Guide was available at the end of July and we used the Arizona REALTOR® Voice to deliver the Voter Guide three days after AAR finalized the Guide. With the Primary Election Early Ballots being distributed on July 31, the new REALTOR® Voice was a tool to deliver the Voter Guide in real time.

What Are the Results So Far?

As we looked at the past data from the magazine, one thing became clear. The engagement with the magazine has never been what we expected. Year over year and quarter over quarter engagement trends were in decline. This was another reason for the test.

To analyze the test we looked at the average number of impressions (the number of times a members viewed the publications or engage with the content) from each magazine send and each Arizona REALTOR® Voice send. We took the averages each quarter and compared them to the Arizona REALTOR® Voice. So far we are seeing the Arizona REALTOR® Voice outperform even the best quarter of the Arizona REALTOR® Magazine by 15%.

Conclusion

We will continue to test the Arizona REALTOR® Voice to ensure that it meets your needs as a member. We are also looking for ways to enhance the Arizona REALTOR® Voice to include even more relevant content to your individual preferences. Continue along this journey with us to provide the most relevant and timely information.

We want to hear from you! Please email Voice@aaronline.com with your feedback.

 

Tags: Arizona REALTOR Voice