Social Media for Real Estate Professionals

By guest blogger Chelsea Peitz

  • There are 2.8 billon active social media users globally which is almost half of the worlds’ population and a 31-percent increase from 2016. With so much adoption, social platforms like Facebook are now driving more traffic to websites today than even Google.
  • Social media offers an ideal platform to promote yourself through both earned media and paid advertising. If you are concerned about brand awareness, lead generation or lead nurturing, social media needs to be a part of that plan.
  • Many people are overwhelmed deciding which platforms to use, how to maximize each one for branding and lead-gen, and fear they may not be able to keeping up with their rapid evolution. Focusing on one or two channels and understanding their language can be an effective way to prevent social media anxiety!

In a tech-connected digital world that serves up information on demand (and on the go), real estate professionals are tasked with staying relevant and providing value to the consumer now more than ever.

The internet became the great information equalizer, creating an empowered consumer and changing buying behavior. Living in an on demand mobile world, consumers are pre-shopping homes, researching neighborhood reviews and polling social media connections before they even pick up the phone to call you, send you an email or text.

When people think of “social media” they often think of technology, and that can be a scary word.

Technology moves quickly and demands an investment of time, but social media is more about sharing your insights and expertise to attract your ideal community or client. What most people forget about social media is the “social” part of it. Gone are the days of throwing photos of your latest listing on the feed and waiting for someone to call you. Today it’s about creating a community, engaging with others and HELPING before selling.

Join us at 12:30 p.m. on April 26, 2017 for an in-depth webinar that will show you the latest social trends, and how you can grow your digital brand and increase your leads through social. We’ll cover the common mistakes real estate agents make using Facebook, Instagram and more and review tactical actions that you can take to develop a winning strategy.

To register for this FREE webinar, click here.

Chelsea Peitz is AVP and director of social strategy for Fidelity National Title Agency, Arizona

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