2017 Member Survey Results – Part 1

In a recent survey, more than 1,000 Arizona REALTORS® answered questions to help focus state association programs and services. Here is the first in a series of responses and some examples of how we are responding.

What is your biggest business concern or issue?

    Part-time and under-educated agents

    Although we have no control over who applies for a real estate license, or how many hours they may work, we are working to be your most trusted source for professional development and business resources by providing low-or-no cost educational programs.

    Public perception and awareness

    A few bad apples won’t spoil the barrel, if we work together to mentor new and willing-to-learn agents, as well as report any who refuse to abide by NAR’s strict Code of Ethics.

    Your state association is committed to consumer outreach, including our annual Ask a REALTOR® hotline (supported with paid media) and this year’s Totes for Hope public service campaign.

    Generating leads and converting them to clients

    Arizona REALTORS® wants you to succeed, that’s why subscribing to the VOICE weekly e-newsletter and managing your website/blog subscriptions are so important.

    Subscribers get trade secrets and tips from other REALTORS® too, for example:

    What are our 5 most valuable programs or services?

    2017 Member Survey - most popular programs

    As an Arizona REALTOR® member, you have access to real estate transaction forms via zipForm® (zipForm®Standard, zipForm® Plus and zipFormMLS-Connect®). Your member dues also entitle you to the latest forms like pre-qualification, and the resale purchase contract.

    Looking to gather electronic signatures? Look no further than eSign. Have a question about real estate law? Brokers and Designated REALTORS® have access to Legal Hotline, so they can funnel your questions and help manage risk.

    PART TWO: Blog.AARonline.com/2017/06/2017-member-survey-results-part-2

    Related Story: Skills Agents Say Are Most Important – REALTOR® Magazine (Oct. 19, 2017)

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